This report has several calculations compared for each year.
• Number of Customers – This is the number of unique email addresses for the year
• Number of Orders – This is the number of orders for the year
• Number of Orders with Discounts – The number of orders for the year that have a discount
• Number of Products Sold – The number of products sold for the year
• Unique Products Sold – The number of unique products sold for the year
• Unique SKUs Sold – The number of unique SKUs sold for the year
• Order Subtotal – The sum of the subtotal for the year
• Order Shipping – The sum of the shipping for the year
• Taxes – The sum of all taxes for the year
• Order Total – The order total for the year
• Total Discounts – The sum of the discounts given for the year
• Average Order Size – Sum of (Subtotal) / Number of Orders
• Average Revenue Per Ordering Customer = Sum of (Subtotal) / Number of Unique Email Addresses
• New Customers – Sum of Unique Email Addresses that have not appeared in a prior year
• Repeat Customers – Sum of Unique Email Addresses that have ordered this year and in a prior year or have ordered more than once for the current year
• % Repeat Customers - The number of repeat customers divided by the unique customers for the year.